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Nothing excites like a BIG diamond
By Amy Minnick, Southern Jewelry News
When’s the last time you remember jewelry consumers being excited about buying diamonds? Think back... back... farther... yeah, I can’t remember either. The fact is jewelry consumers spent the last two years listening to ads about selling their gold jewelry, not buying diamonds. Buying gold has been a life saver for many jewelers. It kept them afloat during tough economic times, and proved to be a very smart business decision, but is it time to move on? Yehuda says “yes” and they are doing more than just talking about it.
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