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Yehuda Diamonds Sales Soar in 2003
Dror Yehuda gets a new look

1/15/2004

(New York City) - What would you be willing to do if your staff could increase sales by 46%? Dror Yehuda of Yehuda Diamonds is apparently willing to do almost anything. It all started at an office meeting last September. Yehuda's sales staff was very happy and energized after attaining significant sales increases through the summer. Dror got caught up in the excitement and was an opportunity to further motivate his top-notch sales staff. He vowed to shave his head if December's sales were up by 50% over December 2002. Unfortunately for Dror the target goal was slightly lowered. "As I was a bad negotiator, they came up every day and asked, 'and if we go up 49% you won't shave your head?' and every time I gave in another point," he said. "At 46% I stopped." That 4% turned out to be critical. At 6:30pm on December 31st, the 46% goal was met. And Dror, true to his word, sat down and got shaved. Through it all, Yehuda Diamonds had a huge end to an outstanding year, and Dror learned a valuable lesson, "Never underestimate the ability of people to deliver when they have a chance to humiliate their boss," he said. When asked if he had a plan for 2004, Dror replied, "not yet, but I am thinking what will it take to make my salespeople, especially the ladies, go bald?"

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